NEWS FROM RESERVED
RESERVED CAMPAIGN "I CAN BOOGIE" SECOND CHAPTER - INVITING FOR A DANCE
Joanna Kulig and Jeanne Damas return in the second chapter of the AW campaign of Reserved. This time #ICanBoogie by Gordon Von Steiner is set at the very heart of Warsaw. The lighting and mood of the surroundings change - and we witness a sensual, non-verbal dialogue between the Polish actress and the French influencer. Our stars take us to the new season with their spontaneous, surreal dance.
The second chapter of Reserved campaign featuring Joanna Kulig and Jeanne Damas is set in the historic main building of the Warsaw University of Technology. Although seemingly so different - both women share the same energy, expressed through a spontaneous, joyful and sensual dance.
In this short video entitled “A call for dance” our stars don’t feel like talking - neither walking. They hang up the phone looking slightly bored and suddenly surprise us with their powerful dance statement to the tune of a French song “Coeur D’artichaut” by Polo & Panne, which in itself perfectly reflects the mood of the latest capsule collection of the brand.
The second chapter of the Reserved campaign is a loose reference to the past decades and is dedicated to the “Retro Fun” capsule collection. Reserved does not insist on sticking to a particular decade. It takes bits and pieces and gets inspired by certain key stylistic elements of particular decades, focusing on girly vibe and colourful madness. Reaching for retro style is supposed to be fun, not an obligation. Everything here is exaggerated: large check on the coat with a large collar, large buttons on the jacket and skirt, large frames of sunglasses and large decorative buckles on the shoes.
To balance everything out - a few miniature accessories. The texture of materials plays an important role in the collection: gloss, matt, faux fur or tweed weave. Referring to Jeanne and Joanna’s performance, like in a freestyle dance, we can combine individual elements, forgetting about strict rules. Checks or florals? Can’t decide? Choose both.