RESERVED NEW COLLECTION
Kendall Jenner is the new face of Reserved “Ciao Kendall”
Following campaigns with Kate Moss, Cindy Crawford, Adwoa Aboah and Irina Shayk, Polish fashion brand RESERVED reaches for stars again with its biggest campaign to-date. The autumn-winter 19/20 campaign is fronted by Kendall Jenner - icon of contemporary pop culture, social media queen and top model.
116 million Instagram followers. 180 cm tall and in pole position on the Forbes best paid models list, today Kendall Jenner is undoubtedly one of the biggest personalities in the fashion world. In the video, directed by Gordon Von Steiner, Kendal transforms into stars of the most iconic Italian films, revealing natural acting talent as she dances, seduces and flirts with the camera.
Nothing is obvious in this surreal fashion film by RESERVED. We are transported to a baroque Italian villa where Kendall Jenner is daydreaming and playing the part of various characters. In one scene she is an Italian aristocrat from the old movies, in another a crazy retro girl engrossed in dance; we see her as a young 1990s rebel and a siren swimming in a large aquarium. Kendall also has many faces in this campaign, resembling the sophisticated Sophia Loren in “Marriage, Italian Style”, and in another scene the girly Natalie Portman in “Léon”. The autumn-winter RESERVED collections are the source of these inspirations, the brand’s style for the season allowing the lead character - a Gen Z style icon - to express her fantasies and longings.
Gordon Von Steiner, screenwriter, director and choreographer of “Ciao Kendall!” has worked with major fashion houses from Prada to Gucci and was the creator of the previous RESERVED films #ILoveYouCindy and #IcanBoogie. Stylist Jacob K is responsible for Kendall’s looks in the new campaign. Jacob previously partnered with Kendall on her Italian “Vogue” cover and works with many International magazines including ‘Vogue Nipon’, 'W' and 'Dazed'.